CEO, WISH FARMS, PLANT CITY
The strawberry industry in Central Florida dates to the late 1800s, when Henry B. Plant’s railroad came to what is now Plant City and provided growers a means of transportation to northern markets. Wishnatzki rebranded his family’s business, the largest berry grower and shipper in Florida, as Wish Farms in 2009. He has led a strawberry industry effort to mechanize harvesting, creating Harvest CROO Robotics; about 70% of the U.S. strawberry industry has invested in the project.
|EDUCATION||Plant High School|
|CIVIC IMPACT||The Wish Farms Family Foundation donates the equivalent of at least 3% of our net profits to the foundation. The money supports charities connected to food security, education and community.|
|FAVORITE PART OF LEADERSHIP||Several years ago, I decided that I only want to do the fun stuff. I love the marketing aspect of the business.|
|SOMETHING SURPRISING||I love music. I keep up with all of the new artists.|