Finance & Insurance

JOHN FORNEY

PRESIDENT & CEO, UPC INSURANCE, ST. PETERSBURG

Forney has an economics degree from Princeton University and a master’s in finance from the Wharton School at the University of Pennsylvania. CEO since 2012, he previously worked at Raymond James, where his jobs included managing director of finance.

Forney served four years as an Army officer. In 2014, he told Investors Business Daily: “People think the military is all rigid, disciplined and structured. It’s actually entrepreneurial. As a platoon leader at a small-unit level, you find things never go as planned. You have to make decisions and be accountable without direction from anybody else.”

UPC, which specializes in property and flood insurance, has customers in 12 states and is the nation’s 21st-largest writer of homeowners’ insurance and related lines. The company has purchased a city-owned block in downtown St. Petersburg and has submitted plans for a $91.5-million expansion that will include a headquarters, a 17-story hotel and a parking garage. “Our city has blossomed in a way that I have never seen during my time here,” Forney told the Tampa Bay Times in 2018. A St. Petersburg resident since 1990, Forney says the city “has become, for us, one of our most important recruiting tools.”

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