JOANN UROFSKY
GENERAL MANAGER & ASSOCIATE VICE PRESIDENT, WUSF PUBLIC MEDIA, TAMPA
WUSF Public Media has been serving the community since 1963 as a broadcaster and provider of news, classical music, jazz, podcasts and Arts Axis Florida. WUSF’s digital presence has grown exponentially as more people engage with audio on smart speakers, mobile devices and online. Urofsky has been part of WUSF since 1992 and became general manager in 2002.
| PROFESSIONAL EVOLUTION | From the beginning of my first paid radio job as a DJ, I knew I wanted to lead the station’s growth. |
| CIVIC EFFORT | During the pandemic, WUSF Public Media staff created ArtsAxisFL.com, an arts hub designed to help community arts and culture non-profits and audiences thrive. It’s a showcase where organizations, venues and cultural destinations can present their latest performances and connect people to their websites. |
| SABBATICAL TOPIC | I’d devote a year to studying philosophy. |
| READING | Caste, by Isabel Wilkerson; The View from Somewhere, by Lewis Raven Wallace; and Allies and Advocates by Amber Cabral |