FOUNDER & CEO, SACHS MEDIA GROUP, TALLAHASSEE
The University of Florida grad founded Sachs Media Group in 1996. It now employs about 30 and has offices in Tallahassee, Orlando, Fort Lauderdale and Washington, D.C., and specializes in public relations, public affairs, crisis management, social/digital strategic messaging, websites, research, advertising and graphic design.
Sachs has been a newspaper reporter, magazine editor, TV station newsroom manager and on-air commentator and has served two Florida governors. He “briefly earned a living playing guitar/singing in a Key Largo Polynesian restaurant in the late 1970s. I also have a photograph of Bruce Springsteen and me from a 1975 interview I did for the Miami Herald.”
Talking about an issue that is important to Florida, Sachs says, “We need to return to a daily ethic and culture of civility in all of our dealings with other people — in politics, business, neighborhoods, workplaces, even within our own homes. Those who widely and wildly disagree with us don’t need to be demonized or villainized.”