Burnette came to the privately held furniture retailer in 1985 and worked his way up from the human resources department to COO. In 2016, he succeeded Mike Price as president and began overhauling the firm’s independent dealer system so managers could focus on sales rather than collections and financing. In 2018, he accepted the national Home Furnishings Association’s Retailer of the Year award for businesses with more than $10 million in annual revenue.

Badcock Furniture, which dates to 1904 in Maitland, has more than 350 dealer- and company-owned stores throughout the Southeast. “I like retail because you are meeting customers’ needs and helping them with their dream of making their house a home,” Burnette says.

Burnette grew up in Lakeland and graduated from Florida Southern College. He says he was “blessed to have had strong community leaders, such as George Jenkins of Publix and Wogie Badcock Jr., who taught us the value of giving back to the communities we serve.”

Burnette has served two terms as board chair for the Lakeland Family YMCA and is a member of Leadership Florida. He says he also has “a heart for” Young Life Ministry and reads the Bible in his spare time.

Mohammad Abu-Ghazaleh

Fresh Del Monte Produce

Lewis Bear Jr.

Lewis Bear Co.

Colin Brown

JM Family Enterprises

Rob Burnette

Badcock Furniture

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McCall Service

Thomas Corr

George E. Warren Corp.

Dan Doyle Jr.

DEX Imaging

Lee Evans

Bristol-Myers Squibb

James L. Ferman Jr.

Ferman Automotive

Daniel Gold

Future Energy Solutions

Robert Gordon


David Gott

Sawgrass Mills

Debbie Harvey

Ron Jon Surf Shop

Agustin Herrán

Sedano’s Supermarket

Oscar Horton

Sun State International

Anthony Hucker

Southeastern Grocers

Rich Hume


Todd Jones

Publix Super Markets

Michael Kasbar

World Fuel Services

Keith Koenig

City Furniture

Jeff Levitetz

Purity Wholesale Grocers

Dave Long

OrangeTheory Fitness

Harvey L. Massey

Massey Services

Brett McGill


Larry Morgan

Morgan Auto Group

Irwin Novack

Kane's Furniture

John Peyton

Gate Petroleum

Kim Rivers

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Byron Russell

Cheney Bros.

Jeffrey Seaman

Rooms to Go

Gerry Smith

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Troy Taylor

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Terry Taylor

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