Plasencia founded his sales, investment consulting and advisory firm in 1993. Among others, he has helped negotiate deals for the Marriott Wardman Park in Washington, D.C., the Four Seasons in Atlanta, Amelia Island Plantation in Northeast Florida and the Arizona Biltmore in Phoenix.

Plasencia has more than 35 years of experience in the hospitality industry. He studied psychology and broadcast media at Loyola University in New Orleans and earned a master’s degree in education from Indiana University. He worked as a student affairs administrator at St. Joseph’s University in Philadelphia before landing a role in Hyatt Hotels’ sales and marketing department in New Orleans. With Hyatt Hotels, Plasencia returned to Tampa to oversee the development of the Grand Hyatt Hotel in Tampa Bay.

An immigrant from Cuba, Plasencia lived with his family in a one-room apartment in Ybor City. He credits his father instilling in him the importance of “committing yourself to one thing and doing it better than anyone else.”

Plasencia is a member of the Hospitality Investment Roundtable of the AHLA and the Urban Land Institute. He also serves on the boards of the Florida Council of 100 and the Foundation for Florida’s Future and the Hillsborough County Advisory Council of St. Lawrence Parish in Tampa.

George Aguel

Visit Orlando

Jim Allen

Hard Rock International

Michael Brown

Wyndham Destinations

Blake Casper

Caspers CO

Allison Casper

Caspers CO

Frank J. Del Rio

Norwegian Cruise Line Holdings

Arnold Donald


Carol Dover

Florida Restaurant & Lodging Association

Robert Earl

Planet Hollywood

Richard Fain

Royal Caribbean Cruises

Michelle Fee

Cruise Planners

Maryann Ferenc

Mise en Place Hospitality Group

Don Fox

Firehouse of America

David Grutman

Groot Hospitality

Randy Hassen

McKibbon Hospitality

Gene Lee

Darden Restaurants

Kim Lopdrup

Red Lobster Seafood

Lisa Lutoff-Perlo

Celebrity Cruises

Julian MacQueen


Tom McAlpin

Virgin Voyages

Richard Millard

Trust Hospitality

Alice Norsworthy

Universal Parks & Resorts

Marcellus Osceola Jr.

Seminole Tribe of Florida

Lou Plasencia

Plasencia Group

Gene Prescott

Seaway Hotels

Mary Rogers

Fontainebleau Miami Beach

Stephen Sawitz

Joe's Stone Crab

Daniel Schwartz

Restaurant Brands International

Jeff Vahle

Disney World Resort

Marcel Verbaas

Xenia Hotels & Resorts

Michael Walsh

Ocean Properties Hotels

Steve Weisz

Marriott Vacations Worldwide

Tom Williams

Universal Parks & Resorts