Hospitality

LOU PLASENCIA

CHAIRMAN & CEO, PLASENCIA GROUP, TAMPA

The Plasencia Group is an investment consulting and advisory firm for the hospitality industry, bringing owners and investors together. The firm works with insurance companies, banks, pension funds and owners of hotel and resorts throughout the U.S., Canada and the Caribbean.

Plasencia, who emigrated from Cuba, lived as a youth with his family in a one-room apartment in Ybor City. His father, he has said, steered him in the right direction with the lesson of “committing yourself to one thing and doing it better than anyone else.” He studied psychology and broadcast media at Loyola University in New Orleans and earned a master’s degree in education from Indiana University.

After working briefly as a student affairs administrator at St. Joseph’s University in Philadelphia, he found a job in Hyatt Hotels’ sales and marketing department in New Orleans. With Hyatt Hotels, Plasencia returned to Tampa to oversee the development of the Grand Hyatt Hotel in Tampa Bay.

Since founding his company in 1993, he has helped negotiate deals for the Marriott Wardman Park in Washington, D.C., the Four Seasons in Atlanta, Amelia Island Plantation in Northeast Florida and the Arizona Biltmore in Phoenix.

Plasencia is a member of the Hospitality Investment Roundtable of the American Hotel and Lodging Association and a member of the Urban Land Institute.

George Aguel

Visit Orlando

Michael Brown

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Blake Casper

Caspers CO

Allison Casper

Caspers CO

ED CHILES

CHILES GROUP

Frank J. Del Rio

Norwegian Cruise Line Holdings

Arnold Donald

Carnival

Carol Dover

Florida Restaurant & Lodging Association

Robert Earl

Planet Hollywood

Richard Fain

Royal Caribbean Cruises

Michelle Fee

Cruise Planners

Maryann Ferenc

Mise en Place Hospitality Group

Don Fox

Firehouse of America

David Grutman

Groot Hospitality

Randy Hassen

McKibbon Hospitality

David Hoffmann

Hoffmann Family of Companies

Gene Lee

Darden Restaurants

Kim Lopdrup

Red Lobster Seafood

Lisa Lutoff-Perlo

Celebrity Cruises

Julian MacQueen

INNISFREE HOTELS

Tom McAlpin

Virgin Voyages

Richard Millard

Trust Hospitality

Alice Norsworthy

Universal Parks & Resorts

Marcellus Osceola Jr.

Seminole Tribe of Florida

Lou Plasencia

Plasencia Group

Mary Rogers

Fontainebleau Miami Beach

Daniel Schwartz

Restaurant Brands International

Jeff Vahle

Disney World Resort

Marcel Verbaas

Xenia Hotels & Resorts

Michael Walsh

Ocean Properties Hotels

STEPHEN P. WEISZ

Marriott Vacations Worldwide

Tom Williams

Universal Parks & Resorts