BRIAN FORD

CoO, TAMPA BAY BUCCANEERS, TAMPA

Brian Ford is in his 20th year with the Buccaneers. He oversees all aspects of the organization's day-to-day business operations and community involvement and works with team ownership to ensure that fans and sponsors receive a first-in-class experience. The Bucs are also seeking a $1-billion renovation to their home, Raymond James Stadium, and have floated paying one-third of the cost, with the public covering the other two-thirds. Ford says he tries to lead by example, using his platform to raise awareness for cancer research and the Ronald McDonald House.

EDUCATION: Florida State University (BS)

giving back: The Ronald McDonald House, CEOs Against Cancer and the Special Olympics.

INDUSTRY TREND: Providing entertainment outside of the field of play — making it a year-round entertainment experience for our fans, and trying to gain new fans, regardless of what happens on the field.

IN MY DOWNTIME: I am an avid runner who likes to run triathlons and marathons.