TERRIE ARD

PRESIDENT, COO & PARTNER, THE MOORE AGENCY, TALLAHASSEE

Moore is a marketing and communications agency headquartered in Tallahassee, with offices in Miami, West Palm Beach, Denver and New Orleans. With 53 employees, it’s ranked among the nation’s top 50 and world’s top 50 PR firms. The firm’s public affairs practice is ranked No. 3 in the U.S. by O’Dwyer’s and No. 1 in Florida for agriculture, education and health care. Ard is frequently invited to share insights on marketing trends nationwide, and in 2023 she was honored with PR News’ National Changemaker Award for her contributions to the industry.

EDUCATION: Florida State University (BS)

FIRST JOB: When I was 14, I landed my first summer job filing parking tickets for the city of Tallahassee, organizing them in numerical order by a 10-digit code. It wasn’t the most thrilling work, but it taught me precision and patience.

IMPACT ON A MENTEE: I’ve hired and helped to develop more than 75 professionals at Moore, mentoring countless others along the way. Currently, I’m working with three mentees — one just became a program director for a statewide nonprofit, another is preparing to graduate with her MBA from FSU, while a third was just accepted into UF’s veterinarian school.

SOMETHING SURPRISING: I had the unique opportunity to teach the first-ever Taylor Swift branding class at Florida State University last year, exploring storytelling, influence and brand authenticity. It was an incredible experience shaping the perspectives of future marketers. And as a lifelong fan, I’ve even seen Swift live three times, including in London at Wembley Stadium.