Brian Wolfburg

President & CEO, Vystar Credit Union, Jacksonville

Wolfburg has served as president and chief executive officer of VyStar Credit Union since 2017. VyStar Credit Union, a not-for-profit, member-owned financial cooperative was founded in 1952 as Jax Navy Federal Credit Union. It became VyStar Credit Union in 2002. It's the second-biggest credit union in Florida and the 13th-biggest credit union in the U.S., with more than $14 billion in assets serving more than 975,000 members nationwide.

EDUCATION: State University of New York at Buffalo (BS), New York University's Stern School of Business (MBA)

LISTENING/READING: I start most days listening to the NPR and Wall Street Journal podcasts, as well as receiving the WSJ at work.

INSPIRATIONAL FLORIDIAN: Ellen Wiss, one of the founders of ReadUSA in Jacksonville. Ellen’s unwavering commitment to helping invest in and elevate our youth is inspiring.

WHAT I’VE LEARNED: My father used to always tell me that ‘pigs get fat, but hogs get slaughtered.’ It reminds me that it is OK to benefit from the investments we have made in our education and the success that we derive from hard work. But if we are selfish and take more than our fair share, we can face negative consequences.