JENNIFER CONOLEY

PRESIDENT & CEO, FLORIDA’S GREAT NORTHWEST, PENSACOLA, NICEVILLE & PANAMA CITY

Florida’s Great Northwest is the regional economic development organization for the Florida Panhandle. It represents 13 countries as one unified voice for industry diversification and quality job growth and has assisted companies in expanding their operations to Northwest Florida. Conoley assumed the role of president and CEO in March 2020 at the onset of the COVID pandemic.

EDUCATION: Florida State University (BA), University of Oklahoma Economic Development Institute

MOTIVATIONAL MANTRA: ‘You do not rise to the level of your goals, you fall to the level of your systems. Goals are for people who care about winning once. Systems are for people who care about winning repeatedly.’ — James Clear

WHAT I’VE LEARNED: “A wise person knows what is in their complete control and what is not.”