SARAH BASCOM

PRESIDENT, BASCOM COMMUNICATIONS, TALLAHASSEE

Bascom Communications is a 15-year-old strategic communications firm specializing in advocacy, candidate, referendum, political and crisis communications. It represents state leaders, members of Congress, Fortune 100 companies and associations across Florida.

EDUCATION: Florida State University (BS)

MENTOR: The late Senator Jim King was my mentor in politics, and my mentor in running a business is my dear friend, Ken Cashin. Both of them believed in my abilities and my drive and helped guide my career.

INSPIRING FLORIDIAN: Gov. Jeb Bush was the first governor I worked for when I joined the Republican Party of Florida out of college. He was always the smartest person in the room ... I always admired the loyalty everyone who worked for him had and how much he truly believed in everything he did. I admired him then, and I admire him to this day.

WHAT I’VE LEARNED: 'The single biggest problem in communication is the illusion that it has taken place.' — George Bernard Shaw

MOTIVATIONAL MANTRA
“Success cannot be handed to you, it must be earned through hard work and being willing to continually learn and better your craft.”