TERRIE ARD

PRESIDENT & PARTNER, THE MOORE AGENCY, TALLAHASSEE

Moore is a marketing and communications agency headquartered in Tallahassee, with market hubs in Miami, West Palm Beach, Denver and New Orleans. With 50-plus employees, it's ranked among the nation's top 50 and world’s top 200 PR firms. Ard has been at the agency 26 years and leads strategic direction and client and business development. The agency has been recognized for culture and business growth by industry leaders, including numerous consecutive rankings as a best place to work. Ard served last year as chair of the board of the Tallahassee Chamber of Commerce and received the PR News National Changemaker Award in 2023.

EDUCATION: Florida State University (BS)

INSPIRING FLORIDIAN: As a first-generation college graduate, I faced significant student loan debt. I’m inspired by Stanley G. Tate, the visionary behind the Florida Prepaid College Program. Tate revolutionized how families save for their children's college, making it affordable and attainable. Tate’s vision has helped more than 1.2 million families to date. This transformative program came full circle when our daughter was born in 2008 — the first commitment we made was purchasing her Prepaid Plan.

MOTIVATIONAL MANTRA: One powerful word: Believe. It is the sign that has hung in my office for the past 25 years. That sign reminds me to take risks, push through challenges, and pursue my goals with determination. This mantra has motivated me to overcome obstacles and find the silver lining in times when I needed it most.

READING: Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek. I believe this book is a must read, especially amidst the multitude of challenges and significant disruptions the world is currently experiencing.